Public Relations QQI Level 5

Public Relations Camp Vienna by Nico Grienauer @Flickr
Public Relations Camp Vienna by Nico Grienauer @Flickr
New for Spring 2019.

€255.00* (€189.00 Social Welfare/OAP).

The purpose of this award is to equip the learner with the knowledge, skill and competence in the role, functions and techniques of public relations within a range of contexts.

Night: Wednesday

Times: 18:30 to 21:30

Duration: 12 Weeks

Starting: Wednesday, 30 January 2019

Cost: €255.00 *incl. online discount, €189.00 for Social Welfare and Old Age Pension recipients, €162.00 for Mallow College day students.

QQI Certification fee of €20 is included in course fee.


QQI 5N1405 Level 5

Learning Outcomes

  • Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society.
  • Analyse the specific role of Public Relations and its relationship with other communications professions including marketing advertising, sales promotion and journalism.
  • Examine the Public Relations environments of inhouse departments and consultancy and the commonalities and differences in services offered.
  • Analyse the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key publics and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs.
  • Examine Public Relations Practice to include – media relations, sponsorship, managing events, corporate communications, internal communications, crisis management.


€15 discount when you enrol online, or 30% off for Social Welfare and Old Age Pension recipients, or 40% off for Mallow College full-time day students. See Terms & Conditions.


Receive a €15 discount when you register with our preferred option online (more enrolment options). Click here to enrol online.

Information/Enrolment for Evening Education Programmes for Spring 2019 will take place at on Monday 14th January, 2019 from 7 to 8pm at Mallow College, West End, Mallow. Tutors will available to discuss courses on the night. Add Facebook Event reminder to Facebook.

More Information

See full Terms & Conditions.

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