Public Relations: QQI Level 5

Public Relations Camp Vienna by Nico Grienauer @Flickr
Public Relations Camp Vienna by Nico Grienauer @Flickr

The purpose of this award is to equip the learner with the knowledge, skill and competence in the role, functions and techniques of public relations within a range of contexts.


QQI 5N1405 Public Relations, Level 5

Learning Outcomes

  • Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society.
  • Analyse the specific role of Public Relations and its relationship with other communications professions including marketing advertising, sales promotion and journalism.
  • Examine the Public Relations environments of inhouse departments and consultancy and the commonalities and differences in services offered.
  • Analyse the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key publics and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs.
  • Examine Public Relations Practice to include – media relations, sponsorship, managing events, corporate communications, internal communications, crisis management.

Entry Requirements

  • Learners aged 18 and over.
  • No previous experience required.


  • A QQI certification fee of €20 is already included in course fee.

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