Related: NightSchool.ie is now in Mallow and Charleville. Summer Courses at SummerSchool.ie Agri-Marketing Payroll Computerised & PAYE Modernisation (Sage & Thesaurus): QQI Level 5 Reception Skills & Frontline Office Skills: QQI Level 5
Coming soon for Autumn 2019 in Mallow.
From €255.00* / €189.00 for Social Welfare/OAP recipients.
The purpose of this award is to equip the learner with the knowledge, skill and competence in the role, functions and techniques of public relations within a range of contexts.
Coming soon for Autumn 2019 in Mallow. Pre-register to sign up for future course notifications.
Location: NightSchool.ie at Mallow College of Further Education.
Times: 18:30 to 21:30
Duration: 12 Weeks
Starting: Wednesday, 25 September 2019
Cost: €270.00, *€255.00 with online discount, €189.00 for Social Welfare and Old Age Pension recipients, €162.00 for Mallow College day students.
Information Week, Monday September 9 to Wednesday September 11, 19:00 to 20:00 at Mallow College of Further Education. Get more information, meet tutors, and enrol on the night. Add Facebook Event reminder.
- Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society.
- Analyse the specific role of Public Relations and its relationship with other communications professions including marketing advertising, sales promotion and journalism.
- Examine the Public Relations environments of inhouse departments and consultancy and the commonalities and differences in services offered.
- Analyse the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key publics and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs.
- Examine Public Relations Practice to include – media relations, sponsorship, managing events, corporate communications, internal communications, crisis management.
- No previous experience required.
- A QQI certification fee of €20 is already included in course fee.