Digital Marketing: QQI Level 5

Today is the Day by Adrian Berg @Flickr
Today is the Day by Adrian Berg @Flickr

This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. It would be of interest particularly to those who own a business, who are starting a business, marketing professionals, or anyone managing a corporate website. Digital marketing will enhance your business online presence.

Tutor Profile:

Karen Twomey holds a First Class Honors Masters in Public Relations with New Media, a Degree in Property Studies & Economics, as well as a Certificate in Computer & Office Technology. Karen’s focus is in helping businesses to get stand out online while working as a freelance Digital Marketing Consultant as Communications Hub (Facebook, Twitter, Instagram), specialising in the delivery of digital marketing campaigns and online training. An experienced tutor with NightSchool.ie and the Cork Training Centre, Karen also runs one-to-one and group online training workshops in marketing and social media, as well as providing continuing professional development courses with organisations such as the Society of Chartered Surveyors Ireland. She is a Business Mentor with Ballyhoura Development Group. https://www.linkedin.com/in/karenmtwomey/

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Fees

  • A QQI certification fee of €20 is already included in course fee.

Mallow Classes

Not running this term for Mallow. Sign up for future course notifications.

NightSchool.ie at Mallow College of Further Education.
Nights: Tuesday
Times: 18:30 to 21:30
Duration: 10 Weeks
Starting: Tuesday, 28 January 2020

Price: €240.00, *€230.00 with online discount, €168.00 for Social Welfare, €168.00 for Old Age Pension recipients, €144.00 for current and just graduated Mallow College day students.

Charleville Classes

Not running this term for Charleville. Sign up for future course notifications.

Charleville Further Education & Training Centre (formerly Mannix College).
Nights: Thursday
Times: 18:30 to 21:30
Duration: 10 Weeks

Price: €240.00, *€230.00 with online discount, €168.00 for Social Welfare, €168.00 for Old Age Pension recipients, €144.00 for current and just graduated Mallow College day students.

Award

QQI 5N1364 Digital Marketing, Level 5

Learning Outcomes

  • To lead the learner to an understanding of the historical, current and evolving role of digital marketing.
  • To support the learner in identifying and evaluating examples of digital marketing strategies across several industries.
  • To guide the learner in selecting and using appropriate monitoring tools for evaluation, and developing digital marketing campaigns for suitable business clients or industry.
  • To assist the learner to develop and demonstrate client management relationship skills.
  • Official QQI specifications and assessment breakdown: QQI 5N1364 Digital Marketing, Level 5

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