Computers: The Next Step

Office by Jim Whimpey @Flickr
Office by Jim Whimpey @Flickr

Week 1

            

  • Overview of social media use in Ireland and the demographics of users.
  •         

  • Introduction to Digital Marketing and how it interacts with traditional marketing.
  •         

  • Facebook for business use – creating pages, posting/scheduling content, running paid campaigns

Week 2

            

  • Instagram for Business – creating business accounts, posting/scheduling content, running paid campaigns.
  •         

  • Content creation tips – using apps to edit pictures, create posters/flyers, basic video editing skills.

Week 3

            

  • Twitter for Business – creating business accounts, posting/scheduling
    content, running paid campaigns.
  •         

  • Hootsuite – introduction to setting up a Hootsuite account which is a free tool that allows the scheduling of social media posts into Facebook, Instagram, Twitter & LinkedIn.

Week 4