Agri-Marketing

Cow by Jelle @Flickr
Cow by Jelle @Flickr

This course is developed in response to industry demand and designed to equip the learner with work ready skills specific to the agri-industry. This course is for those currently working in the agri-industry or an agri related role who wish to improve their marketing skills or for business owners who wish to boost their marketing effectiveness.

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NightSchool.ie at Mallow College of Further Education.
Nights: Tuesday
Times: 18:30 to 20:00
Duration: 10 Weeks

Price: €105.00, *€95.00 with online discount, €73.50 for Old Age Pension recipients, €63.00 for current and just graduated Mallow College day students.

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Learning Outcomes

    Topics include: Role of marketing in agri related businesses. Market strategies for business Identify target markets through market research and the ability to exploit opportunities. Marketing communications including agri-promotion programme, e.g. advertising, digital marketing, sales promotion, direct marketing. Role of digital marketing in agriculture. Public relations & event management. Developing an agri-marketing plan.

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